Individuals who aren’t familiar with digital marketing techniques may discount the importance of organic search. Don’t make this mistake. This type of search remains of great importance to the success of a website. What exactly is it, and why is it important?
Organic Search Results
Organic search results are those results that appear after any paid ads. Search engines rank these results using a variety of factors. For example, the query entered by the user, incoming links, the location of the user, and more all come into play at this time. Search engines typically display ads first before showing organic results.
Why Is This Important?
A person may want to know why organic results are important. Can’t they buy ads to get their business before the public? As traffic obtained from the organic results is highly targeted, individuals who click on one of these links are more likely to make a purchase or convert in another way.
When the user enters a query, it is because they are looking for a specific product or information. If the website they arrive at provides what they need, they will make a purchase, subscribe, or return in the future.
Click-Through Rate
Search engine visitors rarely move past the first three sites on the results page. To increase traffic to your site, the business must appear in one of these positions, and search engine optimization can ensure this is the case. For this reason, every company should make seo a top priority.
Paid Search
How do the organic search results differ from paid search? This is a question many business owners new to digital marketing have. When a company takes advantage of paid search, they purchase ads that are populated using an auction system. This costs the business money and doesn’t provide the same long-term results seen with organic search. Search engine algorithms don’t come into play when it comes to paid search results.
Search engines use an auction-type system to determine which ads appear when a user enters a search query. The engine takes into account things such as the user’s location and which device they are using. The ad’s title and the keywords targeted into the ad also factor into the equation, along with other elements.
The business pays when someone clicks on the ad, and this can become costly. A business does see quick results with this advertising method. However, these campaigns don’t tend to be profitable and don’t ensure the long-term success of the business.
Make organic search an essential part of your marketing campaign. Companies that do so see a good return on investment. Try it today and watch your business grow over time.
Bessie Fleming 